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How to Steal Your Competition’s Best PPC Keywords

June 4, 2020 / by Dave Burnett

Is there anything more frustrating then wasting money by showing your ads to the wrong audience, and having them click on them? Choosing the best PPC keywords will help you reach the right audience who has the exact level of intent you need to help drive conversions. This sounds...

Landing Page

5 Surefire Strategies to Improve Your Landing Page 

May 28, 2020 / by Dave Burnett

Would it surprise you to learn not all landing pages are created equal? Landing pages are created with the sole intention of delivering users from the first point of contact– which is often an ad, a social media post, or a search result– to the point where they’re ready...

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OCC – The Elusive One Cent Click

May 14, 2020 / by Dave Burnett

A one cent click?  Is that possible?  We hear complaints on a daily basis how much the cost of digital advertising has gone up.  Remember when you could be profitable in your niche simply by putting some keywords into Google Ads and making a boatload of cash?  Those good...

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Survive and Thrive In A Depression

May 11, 2020 / by Dave Burnett

Depression / Recession = TomAto / TomAHto It doesn’t really matter if it’s a recession or a depression.  It’s bad.  Unemployment is high, businesses of all sizes are shutting down, and the world is in trouble. Survive and Thrive To calm concerns about your company’s viability, and to attract...

Recession

Where To Market In A Recession

April 20, 2020 / by Dave Burnett

This is the fifth downturn in my lifetime and it sure is scary out there. The stock market is a roller coaster with record losses. Events are cancelled. School is cancelled. There are even government travel bans. These restrictions are being put in place with good reason! COVID-19 is...