By Dave Burnett, SEO Specialist — Last updated: June 15, 2025 TL;DR Social signals—metrics like likes, shares, and comments—do not directly influence Google’s search rankings
Is your business overspending on ads and ignoring organic growth? You’re not alone. Many brands focus heavily on paid social campaigns but overlook the long-term
Introduction: Measuring the return on investment (ROI) across marketing platforms is critical as companies allocate budgets to channels that deliver the best bang for the
Introduction In the world of digital marketing, understanding user behavior is key to optimizing engagement and conversion. Traditional analytics (like page views and bounce rates)
AI Writes. But It Doesn’t Think. There’s no denying it—AI tools like ChatGPT, Claude, and Gemini are changing how we create content. They’re fast. They’re
LinkedIn has grown into a powerhouse for B2B marketing, boasting over 1 billion members worldwide. Crucially, 4 out of 5 LinkedIn members drive business decisions,
A must-read for marketers and business leaders alike, From Bricks to Clicks: A Guide to Selling Online is an indispensable guide to turning your organization’s website into its best salesperson. Authored by long-time tech entrepreneur and digital marketer Dave Burnett who’s firm provides SEO services in SEO Services in New York & SEO services in Toronto, this engaging read provides a step-by-step manual for achieving the key elements of online visibility— from building a web-friendly brand and ranking higher on Google, to providing an engaging user experience—all through the eyes of Susan, a rookie marketer who faces the challenge of her life when asked to rebuild her new employer’s website. It’s time to spend your digital marketing budget wisely. It’s time to go from bricks to clicks. Written by Dave Burnett – Founder and CEO of AOK Marketing
Written by Dave Burnett – Founder and CEO of AOK Marketing
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