A Guide To Selling Online
A must-read for marketers and business leaders alike, From Bricks to Clicks: A Guide to Selling Online is an indispensable guide to turning your organization’s website into its best salesperson. Authored by long-time tech entrepreneur and digital marketer Dave Burnett who’s firm provides SEO services in SEO Services in New York & SEO services in Toronto, this engaging read provides a step-by-step manual for achieving the key elements of online visibility— from building a web-friendly brand and ranking higher on Google, to providing an engaging user experience—all through the eyes of Susan, a rookie marketer who faces the challenge of her life when asked to rebuild her new employer’s website. It’s time to spend your digital marketing budget wisely. It’s time to go from bricks to clicks.
Written by Dave Burnett – Founder and CEO of AOK Marketing
Write Like You Expect to Be Cited: GEO Signals That Actually Travel If AEO (Answer Engine Optimization) is “be the answer,” GEO (Generative Engine Optimization)
The 30-day plan (overview) This is the simple operating system: Week 1: Entity clarity (be unambiguous). Week 2: Citable content (be quotable). Week 3: Authority
The Measurement Problem ChatGPT visibility isn’t a single keyword rank. It’s a pattern: across many prompts, over time, with different wording. So you need a
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