
The Starbucks Test: Structure Your Site for Three Kinds of Searches
Search engines don’t guess. They match queries to relevant content, and your website either helps—or it hides. If you want to dominate your niche online,
A Guide To Selling Online
A must-read for marketers and business leaders alike, From Bricks to Clicks: A Guide to Selling Online is an indispensable guide to turning your organization’s website into its best salesperson. Authored by long-time tech entrepreneur and digital marketer Dave Burnett who’s firm provides SEO services in SEO Services in New York & SEO services in Toronto, this engaging read provides a step-by-step manual for achieving the key elements of online visibility— from building a web-friendly brand and ranking higher on Google, to providing an engaging user experience—all through the eyes of Susan, a rookie marketer who faces the challenge of her life when asked to rebuild her new employer’s website. It’s time to spend your digital marketing budget wisely. It’s time to go from bricks to clicks.
Written by Dave Burnett – Founder and CEO of AOK Marketing

Search engines don’t guess. They match queries to relevant content, and your website either helps—or it hides. If you want to dominate your niche online,

Search is evolving. Traditional SEO—focused on site structure, content quality, and backlinks—remains essential. But today, there’s a new layer: SEO for AI. To be visible

On Tuesday, November 18, 2025, a major global outage disrupted internet access for millions as Cloudflare — one of the world’s largest content delivery networks
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