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Your Checklist on How to Go Viral

October 17, 2024 / by Dave Burnett

Going viral is the ultimate goal for content creators, brands, and influencers alike. A viral moment can propel a brand into the spotlight, driving massive engagement, traffic, and even sales. But how do you create content that captures the collective attention of the internet? In this article, we’ll explore...

Why You Should Be Focusing on Engagement Rate Rather Than Followers

October 14, 2024 / by Dave Burnett

Follower count has long been seen as the ultimate marker of success. Brands and influencers alike have obsessed over growing their follower base, assuming that more followers equal more influence, sales, and visibility. However, as digital marketing continues to evolve, there is an increasing realization that engagement rate is...

How Mega-Influencers Can Transform Your Brand’s Reach

October 10, 2024 / by Dave Burnett

With so many marketing and PR tactics to choose from, brands are increasingly relying on influencer marketing to amplify their message and connect with audiences. Among the various types of influencers, mega-influencers stand out for their massive follower counts and ability to generate widespread visibility. But who exactly are...

How to Create a Successful Influencer Marketing Strategy

October 6, 2024 / by Dave Burnett

Influencer marketing has become an essential part of many brands’ digital marketing strategies. However, developing a well-rounded influencer marketing strategy requires more than just partnering with popular influencers. To achieve success, you need to define clear goals, identify the right influencers, craft authentic campaigns, and measure your results effectively....

What Is Link Building in SEO?

October 1, 2024 / by Dave Burnett

Link building is a powerful strategy for improving a website’s ranking in search engine results. Whether you’re a seasoned marketer or new to digital strategy, understanding the intricacies of link building is essential for boosting your online visibility and driving organic traffic. This article will explain what link building...