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Content That Works: Base, News, and Thought Leadership

November 10, 2025 / by Dave Burnett

Every content team—no matter how small—eventually hits the same wall: how do you publish consistently and keep the quality high?The answer lies in working from a structured stack. Here’s the framework I teach to founders, marketers, and consultants who need to balance volume with value. The Base–News–Thought Stack This...

The Five Stages of Awareness (and How to Move People One Step)

November 1, 2025 / by Dave Burnett

Marketing isn’t magic—it’s momentum. It’s the process of getting known and then nudging buyers forward. Whether you’re a solo consultant or running a full-scale agency, your growth depends on how effectively you move people from “never heard of you” to “where do I sign?” I teach a simple ladder...

Can AI Replace Strategic and Creative Thinking in Marketing?

October 31, 2025 / by Dave Burnett

Will AI Ever Outthink a Marketer? The short answer: no—but it can make you think better. Hi there, if you don’t know who I am, my name is Dave Burnett, founder of AOKMarketing.com, PromotionalProducts.com, and co-founder of Achievers.com, which sold in 2015 for $110 million. I’m making this video...

Own a Niche (and Yes, Lean Into the Nickname)

October 28, 2025 / by Dave Burnett

Crowded Category? Get Specific In a crowded market, generalists blend in—but specialists stand out. I once advised a boutique firm to keep its professional company name for credibility and scale but embrace the nickname clients already used for them. That small shift made their brand both trustworthy and memorable....

The 8 Ways to Win New Business (4 Channels × 2 Levers)

October 27, 2025 / by Dave Burnett

You Don’t Need “Everything”—Just a Sustainable Mix Many business owners believe they need to do everything—social media, email campaigns, ads, and partnerships—to grow. But real growth doesn’t come from doing more. It comes from doing what matters most. You don’t need every marketing tactic. You need a focused mix...