The goal of segmentation Step 1 tells you the drop is real. Step 2 tells you where the drop lives. We are here. This is
Why Step 1 exists Traffic drop investigations fail for one reason: teams start fixing before they confirm the problem is real. Step 1 is your
It’s 2026. Your customer’s first “sales call” often isn’t your website. It’s an AI answer. And that AI answer is increasingly built from summaries +
The goal of segmentation Step 1 tells you the drop is real. Step 2 tells you where the drop lives. We are here. This is
Why Step 1 exists Traffic drop investigations fail for one reason: teams start fixing before they confirm the problem is real. Step 1 is your
It’s 2026. Your customer’s first “sales call” often isn’t your website. It’s an AI answer. And that AI answer is increasingly built from summaries +
The new rules of traffic drops An organic traffic drop used to mean one of two things: your rankings slid or your tracking broke. Now
Brands do not go on podcasts. People do. Brands do not keynote conferences. People do. And when an AI system tries to decide what to
If you want AI citations, you need the internet to cite you. That does not happen because you publish another blog post titled ‘Top 10
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