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Build entity authority AI can verify AI doesn’t recommend brands. AI recommends entities it can verify. And if your “entity” isn’t clean, consistent, and well-referenced
Quick take Copilot Checkout is Microsoft’s attempt to turn “conversation” into “conversion” without the usual tab-hopping and cart abandonment. The shopper stays inside Copilot, and
Updated: January 13, 2026 What is AI‑Readable SEO? If you’ve ever asked an AI system about your own business and thought, “Wait… why is it
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