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Social Media Trends

October 27, 2014 / by Dave Burnett

From small organizations to large companies, almost every business has a social media presence. They post to Twitter and Google+, share photos on Instagram and Pinterest, maintain their Facebook and LinkedIn pages, and upload videos onto Vine and YouTube. So how to deploy winning social media marketing campaigns? And...

10 Myths about YouTube Users

October 14, 2014 / by Dave Burnett

10 Myths about YouTube Users Your YouTube audience can be active advocates for your brand, they are highly engaged and share what they love. Connect with their passions and they will reward your brand, according to a recent study from Google. The research – which was carried out to...

How Do You Teach Social Media Etiquette

October 7, 2014 / by Dave Burnett

According to the latest research, 73 percent of online adults actively use social media. While this trend of using social media as a communication tool is widely expected to continue and indeed keep evolving in the months and years ahead, there are some guidelines you should follow. Social media...

Social Video and Brand Engagement

September 28, 2014 / by Marketing Team

What was the last thing you saw or posted on your social media profile? Chances are it was a video. Because one fourth of the world’s population now access online videos from their smart devices every day. Brands are realizing that visual content, especially video is one of the...

How to Create Perfect Posts

September 26, 2014 / by Marketing Team

We all wish there were a magic viral trick we could use to craft blog posts that our readers love, or Google+ post that spark reshares by the thousands. Alas, there isn’t. Each social media channel operates a bit differently, and each brand’s followers have their own preferences and...