Social Video and Brand Engagement

What was the last thing you saw or posted on your social media profile? Chances are it was a video. Because one fourth of the world’s population now access online videos from their smart devices every day.

Brands are realizing that visual content, especially video is one of the most powerful ways to reach new audiences.

As a new infographic reveals, 8 billion views being clocked up on brand videos in 2013, i.e, an increase of 7000 percent from 2006.

The infographic also shows that over half of people aged between 25 – 54 shared these videos on social networking sites. And surprisingly, video content is reshared 12x more than text posts on Facebook.

Their findings can be seen in an infographic below.

Souce: www.contentedlondon.com

About The Author

Jana Legaspi

Jana Legaspi is a seasoned content creator, blogger, and PR specialist with over 5 years of experience in the multimedia field. With a sharp eye for detail and a passion for storytelling, Jana has successfully crafted engaging content across various platforms, from social media to websites and beyond. Her diverse skill set allows her to seamlessly navigate the ever-changing digital landscape, consistently delivering quality content that resonates with audiences.

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