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Infographic showing a three-step digital ad creation funnel: Step 1, Step 2, Step 3. Platform logos (Facebook, Google, YouTube, Instagram, TikTok, LinkedIn) feed into the funnel. A central CTA card (image + “CTA” button) leads to a rising bar chart, illustrating how ads convert. Background is a soft beige with bold orange header reading “DIGITAL AD GUIDE.”

Digital Ad Creation That Drives Leads (Step-by-Step Guide)

June 6, 2025 / by Marketing Team

Framework for Lead-Generating Ads: This guide breaks down digital ad creation into the core steps: Platform → Targeting → Message/Creative → CTA → Lead Capture. We’ll apply these steps to all major platforms (Facebook/Instagram, YouTube, Google Search/Display, TikTok, LinkedIn, and X) for any business type (local services, e-commerce, SaaS,...

Inbound Marketing

Inbound Marketing Landing Pages

November 30, 2015 / by Dave Burnett

So much has been said about landing pages and how they are critical to inbound marketing. While it is true that landing pages are the ultimate tool for businesses to convert the people visiting your website into potential customers – many people remain unaware and oblivious as to...

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