You probably understand the significance of SEO or search engine optimization as a marketer or business owner. This goes true if you own a SAAS or software as a service business. If you’re like most people, however, you may be confused. How do you utilize SEO for this particular...
If we were to choose one component that can make or break an SEO strategy, it would have to be keyword research. Despite this many marketers, SEO’s, and writers alike believe that finding target keywords and phrases should be done either once a year or when you run out...
In the first part of our how to optimize for voice search journey, we covered how voice search is different from traditional search, where people commonly use voice search, and the different results you get when you’ve used voice search. Now we’ll cover how to do keyword research for...
High-volume broad keywords are well-known for directing searchers to your website. But they don’t always lead to a corresponding number of conversions. In fact, the more general the phrase, the less likely a web page visitor turns into a paying customer. Which is why any SEO guru worth their...
Thanks to the myriad of content and information available online, it has become integral for businesses to ensure that their web content is relevant and compatible with search engine optimization (SEO). With search engines like Google having been gone through an evolutionary process, along with many other websites and...