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5 Ways to Find the Right Target Keywords

April 4, 2021 / by Marketing Team

If we were to choose one component that can make or break an SEO strategy, it would have to be keyword research. Despite this many marketers, SEO’s, and writers alike believe that finding target keywords and phrases should be done either once a year or when you run out...

How To Identify Competitor Keywords To Target

November 15, 2020 / by Marketing Team

How To Identify Competitor Keywords To Target Keywords are the base of all successful Search Engine Optimization (SEO) campaigns. However, getting the best keywords to drive traffic to your business often feels overwhelming. Especially if you’re short of time. But it doesn’t have to be that way. Have you...

How To Do Keyword Research for Voice Search

July 16, 2020 / by Marketing Team

In the first part of our how to optimize for voice search journey, we covered how voice search is different from traditional search, where people commonly use voice search, and the different results you get when you’ve used voice search. Now we’ll cover how to do keyword research for...

Longtail Keywords: When to Target ZERO Search Volume Phrases

March 9, 2020 / by Marketing Team

High-volume broad keywords are well-known for directing searchers to your website. But they don’t always lead to a corresponding number of conversions. In fact, the more general the phrase, the less likely a web page visitor turns into a paying customer. Which is why any SEO guru worth their...

Keywords Strategy: What, Why, Where and How

January 9, 2017 / by Dave Burnett

The success of your online business hinges on a number of success factors – one of the most vital of which are keywords. Any SEO expert will give you a lengthy speech on how crucial keywords are to marketing success. If you’re not incorporating them effectively in your online...