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What Content Marketers Can Learn from Bartenders

September 18, 2014 / by Marketing Team

Like mixing a drink, content marketing demands that business marketers serve information in ways that are attractive to their audience. This includes creating and curating custom streams of content, which give users richer and more appealing experiences. How many brands are using custom content? What results are they seeing?...

The Periodic Table of Content Marketing

September 1, 2014 / by Marketing Team

Did you know that content marketing is also a chemistry? Just like Matter, content is also made up of small particles, like Ar (articles), V (video), Im (images) etc. And these particles can be broken down into further smaller particles or can be combined into larger pieces, just like...

Dressing Your Content for Success

August 31, 2014 / by Marketing Team

As you know there are tons of social networks available today, from the relatively tiny one like Pinterest to the titan like Twitter, each has its own audience, taste and value. And you’ve also heard that the more prominent your presence on social media the more you stand to...

7 Steps to Content Marketing Success

/ by Marketing Team

Are you looking for ways to leverage content marketing to promote your products and services? Regardless of whether you have already developed a well-optimized content strategy or you are planning to use content marketing in your marketing mix, here’s a terrific infographic that proposes 7 steps to success competing...

Tips for Content Marketing

August 19, 2014 / by Marketing Team

Content Marketing is a marathon, not a sprint.   You should know the path to content marketing is not easy.  It’s no different in terms of difficulty from Internet Marketing, email and social media marketing, they are all difficult and should be treated with a long term approach. All...