Are you looking for ways to leverage content marketing to promote your products and services?
Regardless of whether you have already developed a well-optimized content strategy or you are planning to use content marketing in your marketing mix, here’s a terrific infographic that proposes 7 steps to success competing with content marketing.
Summary:
- Benchmark your current use of content marketing
- Develop a content marketing strategy
- Understand customer and brand needs from content
- Make the smart investments in content marketing
- Select the best mix of resources
- Create the most effective content formats
- Use analytics to review ROI and value
Source: www.smartinsights.com
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