7 Steps to Content Marketing Success

Are you looking for ways to leverage content marketing to promote your products and services?

Regardless of whether you have already developed a well-optimized content strategy or you are planning to use content marketing in your marketing mix, here’s a terrific infographic that proposes 7 steps to success competing with content marketing.

Summary:

  1. Benchmark your current use of content marketing
  2. Develop a content marketing strategy
  3. Understand customer and brand needs from content
  4. Make the smart investments in content marketing
  5. Select the best mix of resources
  6. Create the most effective content formats
  7. Use analytics to review ROI and value

 

managing-content-marketing-infographic-600x5691

Source: www.smartinsights.com