SEO & PPC: What They Are and How They Work for Your Business

You know you need to be found online, but are you having trouble with the how?

SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are the two most effective ways to get your business ahead of potential customers. But which one is the right tactic for you?

This blog post can assist you in determining that out and collaborate with you to create a plan that targets your clients and gets your business the attention it deserves!

SEO Strategy

The first step is understanding what your customers are searching for and how they search. You need to develop a keyword list that targets your customers and aligns with your business goals.

Strategy Outline: AdWords comes first, and SEO is second.

PPC advertising is the fastest method to get your business in front of relevant customers. It puts your ads close to the top of SERPs, and you only pay when someone clicks on your ad.

However, SEO is a long-term play that, when done correctly, can result in your site earning organic traffic from SERPs. Organic traffic is the traffic you don’t have to pay for, and it’s based on your site’s relevancy to the user’s search query.

Because SEO can take months to show results, we recommend starting with a PPC campaign.

You can use PPC to test different keywords and phrases to see which ones generate the most traffic and conversions for your business. Once you’ve found a few winners, you can focus your SEO efforts on those keywords.

This will help you get in front of relevant customers more quickly, giving you valuable data that you can use to enhance your SEO strategy.

Synchronizing the data and adjusting your marketing activity

Reconciling the data between SEO and PPC can be difficult, but it’s worth it. Doing so can help you make the most of your marketing budget and avoid duplication of effort.

Here are a few things to ensure your data stays in sync:

1. Keep your keyword lists up to date. Make sure to add any new keywords you’re targeting in SEO and PPC, and remove any that are no longer relevant.

2. Set up your objectives and conversions in Google Analytics and ensure they’re being tracked correctly in SEO and PPC.

3. Check your website regularly for 404 errors and broken links, and fix them as soon as possible. This will help enhance your SEO and your PPC campaigns.

4. Make sure your website is optimized for both mobile and desktop devices. This will ensure that you reach your potential customers no matter how they access your site.

SEO Keyword Research

This is where Keyword Research comes in.

As a first step, research the right keywords for your business. You want to uncover keywords relevant to your products or services with a good search volume. You can use an online tool like Google AdWords Keyword Planner to help.

Keyword research is essential for any SEO or PPC campaign. By targeting the appropriate keywords, you can ensure that your ads and website are being seen by people interested in what you’re selling.

TIP: You can go to our article for more in-depth information on Keyword Research.

On-Page Optimization

As soon as you have your list of keywords, you need to create optimized content for those keywords. This means using the keywords throughout your content, title, headings, and body.

Check out this blog for more tips and tricks for your on-page optimization.

Off-Page Optimization

In addition to on-page optimization, you also need to focus on off-page optimization. This entails building links to your website, social media, and other online platforms. The more places your website is linked to, the higher it will rank in search results.

THINGS WILL GET BETTER with SEO and SEM working together in the SERPs!

PPC, also known as SEM (Search Engine Marketing), and SEO are two of the most popular online marketing methods today. And while they both have their benefits, they also work best when used together.

SEO is all about optimizing your website and content so that you rank higher in the SERPs (search engine results pages). This then leads to more organic traffic coming to your site. On the other hand, PPC is a paid form of advertising where you pay to have your ads show up in the SERPs.

When used together, SEO and PPC can provide your business with a significant boost in online visibility. Here are a few reasons why using them together can be especially beneficial:

1. You’ll Reach More People

By using both SEO and PPC, you’ll be able to reach more people with your marketing message. This is because you’ll be targeting people who are already interested in what you have to offer (through SEO) and people who may not be aware of your product or service (through PPC).

2. You’ll Get More Bang for Your Buck

Another benefit of using both SEO and PPC is that you’ll get more bang for your buck. This is because SEO tends to be more affordable than PPC, so you’ll be able to get more traffic for your budget.

3. You Can Test and Tweak Your Campaigns

Another benefit of using SEO and PPC is testing and tweaking your campaigns to see what works best. You can use PPC to try different keywords and landing pages to see what converts best.

Then, once you’ve found a winning combination, you can optimize your SEO campaign to focus on those keywords and landing pages.

4. You’ll Be Prepared for Anything

Finally, you’ll be prepared for anything by using SEO and PPC. This is because the world of online marketing is constantly changing, and what works today may not work tomorrow. By using both SEO and PPC, you’ll always be able to adjust your campaigns to stay ahead of the curve.


So there you have it! These are just some of the several benefits of SEO and PPC. If you’re looking to boost your online marketing, it’s high time you invest in SEO and PPC for your business.

These digital marketing strategies can help your business grow by targeting potential customers already interested in what you have to offer.

While SEO takes a bit longer to show results, it’s a long-term strategy that can result in organic traffic from SERPs. On the other hand, PPC is a quicker way to get in front of relevant customers but requires a budget for ads.

The best way to get started is:

1. To use PPC to test different keywords and landing pages. Once you’ve found a winning combination, you can

2. focus your SEO efforts on those keywords.

This will help you get the most out of your digital marketing budget and ensure that you’re reaching your potential customers no matter what device they’re using.

What are your thoughts on combining SEO with PPC? Want to know more? Our team is happy to answer any questions you have about SEO and PPC – book a call with us! Let us know in the comment section below.