SUBSCRIBE TO OUR BLOG

The B2B Funnel – The Stages Of A B2B Sale

January 27, 2023 / by AOK Content Team

The B2B funnel is the journey a potential customer takes from the time they become aware of your product or service to the moment they make a purchase. The four stages of a B2B sale, commonly referred to as the customer journey, are: Contact, Consider, Convert, and Care (often...

5 Goals For Every AdWords Campaign

January 20, 2023 / by AOK Content Team

Google Ads is a robust tool to help you reach your target audience and achieve your marketing goals.  However, before you launch a campaign, it’s important to set some clear goals.  What do you want to achieve with your campaign? Do you want to generate leads, drive traffic to...

Email Marketing: Why You Need It and How to Do It Right

January 13, 2023 / by AOK Content Team

In the modern business world, email marketing is an essential tool for promoting your products or services and growing your customer base.  But with so many businesses using email marketing, how can you ensure that your campaigns stand out in a crowded inbox? The answer lies in understanding what...

How to Upload Your Email List to Google and Target Them With Adwords Customer Match

January 6, 2023 / by AOK Content Team

As a business owner, one of your most valuable marketing tools is your email list. And as a savvy marketer, you know that using Google Adwords Customer Match can help you target your customers with laser precision. But what if you’re not sure how to upload your email list...

Google Ads: Driving Loyalty with Web to App Connect

December 30, 2022 / by AOK Content Team

In today’s digital age, providing customers with a seamless web-to-app experience is more important than ever. Using Web to App Connect, you can quickly identify which deep links to implement based on revenue impact and track where your customers are converting. With this valuable insight, you can create a...