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Struggling with click-to-call ad performance? Discover whether forms or calls are best for lead conversion and learn how to capture leads.

Forms vs. Calls: Which Converts Better?

May 28, 2025 / by Dave Burnett

Imagine this: You’re running a sponsored ad campaign. Clicks are rolling in. You check the numbers—impressions, CTRs, everything looks great. But your phone? Barely ringing. Or maybe it rings too often, but your team can’t keep up, and leads go cold before anyone can respond. Now imagine if, instead...

Managing two websites doesn’t require double the work. Learn how to balance the workload between dual sites with strategic oversight.

How to Best Balance Workload Between Maintaining Two Websites

May 27, 2025 / by Dave Burnett

Running one website is hard. Running two? That’s a recipe for burnout—unless you follow this. I get a lot of questions about SEO, Paid Search, and scaling digital infrastructure. One of the most common? “How can we best balance the workload between maintaining two websites—especially when each has its...

Wondering how Google and Meta handle ad policy violations? Learn how ad disapprovals happen, how to appeal effectively.

How Google and Meta Handle Policy Violations in Ads

May 26, 2025 / by Dave Burnett

Your ad just got flagged. Now what? You followed all the rules. You’re promoting a public health message or advocating for a cause. But because your ad includes words like “tobacco” or “smoking,” it’s paused—or worse, your account is at risk. This happens more often than you think. Even...

Should you duplicate product listings on multiple websites—or centralize them? Discover why centralized listings perform better for SEO.

Should Listings Be Duplicated on Both Websites or Centralized?

May 25, 2025 / by Dave Burnett

“Duplicate Listings? Here’s Why That Could Be Killing Your Visibility.” Imagine searching for Nike shoes online. You see the same product listed on 10 different websites—but Google only shows one. Why? Because Google doesn’t like copycats. It prefers clarity, not confusion. And when it comes to your product listings,...

AI is transforming how people search—and where your content needs to rank. Discover how modern SEO strategy must adapt.

How AI Is Changing SEO Strategy—And What to Do About It

May 24, 2025 / by Dave Burnett

I’m often asked about what’s working in SEO and paid search right now. With AI transforming how people find and consume information, the landscape has shifted. A lot. This isn’t 2020 anymore. If your strategy hasn’t evolved, you’re playing by rules that no longer apply. Let’s talk about how...