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Should you care how your site is categorized—programming vs. construction? Yes. Proper site categorization impacts rankings and authority.

Should You Be Concerned About How Your Site Is Categorized?

June 20, 2025 / by Dave Burnett

Should I Be Concerned About How My Site Is Categorized? By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: June 19, 2025 TL;DR: Why Site Categorization Matters Correct categories connect you with the right audience on search engines. Relevant backlinks from industry-related sites outperform generic high-authority ones....

Learn how partner support can help you close more deals by expanding your offerings, generating referrals, and building trust.

How Can Additional Partner Support Help You Close More Deals?

June 18, 2025 / by Dave Burnett

How Can Additional Partner Support Help You Close More Deals? By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: June 18, 2025 Key takeaways for using partner support to close deals Specialized partners expand your capabilities and market appeal. Referral relationships generate trust and shorten sales cycles....

Discover the smartest way to transition your business without losing SEO, trust, or traffic. Use this strategy to rebuild online authority.

What’s the Smartest Way to Transition from an Old Brand to a New One?

June 17, 2025 / by Dave Burnett

What’s the Smartest Way to Transition from an Old Brand to a New One? By Dave Burnett, Online Marketing Expert at AOK Marketing • Last updated: June 17, 2025 Key takeaways for a successful brand transition Use 301 redirects to preserve SEO and traffic. Standardize your new brand identity...

Evaluating Your Marketing Spend: Is It Delivering Enough ROI?

June 16, 2025 / by Dave Burnett

Evaluating Your Marketing Spend: Is It Delivering Enough ROI? By Dave Burnett, Online Marketing Expert at AOK Marketing • Last updated: June 16, 2025 Key takeaways for evaluating marketing ROI Understand Customer Acquisition Cost (CAC) – total cost to win a customer. Calculate Lifetime Gross Profit (LTGP) – profit...

Flat-design illustration of social media icons (Facebook, Twitter, Instagram, LinkedIn, YouTube) with curved arrows pointing to a web page displaying an upward-trending SEO growth chart and link icons.

How Social Media Indirectly Benefits SEO – The TL;DR

June 15, 2025 / by Dave Burnett

By Dave Burnett, SEO Specialist — Last updated: June 15, 2025 TL;DR Social signals—metrics like likes, shares, and comments—do not directly influence Google’s search rankings but are factored into Microsoft’s Bing algorithm Bing Webmaster Guidelines. Instead, social media boosts SEO indirectly by increasing content discovery, earning backlinks, improving brand...