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32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
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250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000
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Quick summary: Which Google Ad campaign type fits each buyer stage? By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: June 22, 2025 Key takeaways Match the ad to awareness. Cold prospects need Display or YouTube. Warm prospects convert on Search or Shopping. Performance Max is not...
By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: June 21, 2025 Executive Summary Search is undergoing its most dramatic transformation since Google’s PageRank algorithm debuted. No longer confined to blue-link result pages, users increasingly rely on AI chat assistants—ChatGPT, Perplexity, Claude—for instant, synthesized answers. This report...
Should I Be Concerned About How My Site Is Categorized? By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: June 19, 2025 TL;DR: Why Site Categorization Matters Correct categories connect you with the right audience on search engines. Relevant backlinks from industry-related sites outperform generic high-authority ones....
How Can Additional Partner Support Help You Close More Deals? By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: June 18, 2025 Key takeaways for using partner support to close deals Specialized partners expand your capabilities and market appeal. Referral relationships generate trust and shorten sales cycles....
What’s the Smartest Way to Transition from an Old Brand to a New One? By Dave Burnett, Online Marketing Expert at AOK Marketing • Last updated: June 17, 2025 Key takeaways for a successful brand transition Use 301 redirects to preserve SEO and traffic. Standardize your new brand identity...
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000