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Dave Burnett

I help people make more money online.

Over the years I’ve had lots of fun working with thousands of brands and helping them distribute millions of promotional products and implement multinational rewards and incentive programs.

Now I’m helping great marketers turn their products and services into sustainable online businesses.

How can I help you?

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Should you duplicate product listings on multiple websites—or centralize them? Discover why centralized listings perform better for SEO.

Should Listings Be Duplicated on Both Websites or Centralized?

May 25, 2025 / by Dave Burnett

“Duplicate Listings? Here’s Why That Could Be Killing Your Visibility.” Imagine searching for Nike shoes online. You see the same product listed on 10 different websites—but Google only shows one. Why? Because Google doesn’t like copycats. It prefers clarity, not confusion. And when it comes to your product listings,...

AI is transforming how people search—and where your content needs to rank. Discover how modern SEO strategy must adapt.

How AI Is Changing SEO Strategy—And What to Do About It

May 24, 2025 / by Dave Burnett

I’m often asked about what’s working in SEO and paid search right now. With AI transforming how people find and consume information, the landscape has shifted. A lot. This isn’t 2020 anymore. If your strategy hasn’t evolved, you’re playing by rules that no longer apply. Let’s talk about how...

Discover how PR placements boost SEO performance. Learn how backlinks, trust signals can dramatically improve your Google rankings.

How PR Placements Can Be Leveraged for Better SEO Results

May 23, 2025 / by Dave Burnett

I’ve spent years helping brands scale through SEO and paid search. And one of the most overlooked opportunities I see is this: You’re sitting on a goldmine: your PR isn’t just press—it’s SEO fuel. If you’re investing in PR and not aligning it with your SEO strategy, you’re leaving...

How Much Does Seasonality Affect Lead Generation for Your Business?

May 22, 2025 / by Dave Burnett

If your marketing campaigns seem to succeed some months and fall flat in others, the problem may not be your funnel—it may be your calendar. One question I hear regularly is this: “How much does seasonality affect lead generation for my type of business?” The short answer? Significantly. But...

What Is a Natural Backlink Profile Supposed to Look Like?

May 21, 2025 / by Dave Burnett

Over the years, whether I’m consulting clients or speaking at conferences, one of the most misunderstood topics I encounter is backlinks—specifically, what a “natural” backlink profile is supposed to look like. Everyone wants that clean, optimized link profile: perfect anchor text, every site highly relevant, all links built steadily...