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15 Signs That Indicate Your Website’s SEO Isn’t Working

December 19, 2016 / by Dave Burnett

Are you finding yourself wondering out aloud if your SEO strategy is working or not? Are you also losing sleep over the fact that your current SEO efforts just aren’t returning your desired ROI? In theory, search engine optimization is something we can all get behind. After all, your...

SEO Versus PPC: Do You Need Them Both?

December 5, 2016 / by Dave Burnett

“Should I drive my competition into the ground using PPC (pay-per-click) ads or an SEO (search engine optimization) strategy, or both?” “Which one should I start with first?” “Is it a good idea to start both in parallel, hoping one of them will yield the results I am hoping...

Do I Need A Website Audit?

November 28, 2016 / by Dave Burnett

The internet plays host to a billion websites today. With a mind-boggling count like that, how do you make sure that your website stands a good chance of being discovered on search engines? On the subject of search engine ranking, one abbreviation manages to get digital marketers excited in...

Reviews: How Exactly They Help Your Business

November 14, 2016 / by Dave Burnett

It’s important for every business to closely monitor what customers are saying about them. A single negative review might see you shifting your business model in order to accommodate a specific type of customer. On the other hand, a stellar five star review means that customer will be recommending...

Branding in the Digital Arena

November 7, 2016 / by Dave Burnett

What is Digital Branding? Digital branding is more or less the same concept as conventional branding; however, the advertising campaigns are replaced with digital media platforms such as Pinterest, Instagram, Facebook or Twitter. When you bring the social media aspect into the mix, you’re branding the business “digitally” so...