As each social network keeps changing and evolves with new dimensions, a study on the top 100 US brands across sectors was conducted to see if there has been any fundamental shifts in the way brands are using Facebook Twitter & YouTube over the last two years.
Here are some key findings from the study:
- The frequency of posting content by Facebook admins remained virtually the same year on year.
- 2013 saw a growth rate on Twitter that was twice that of the previous year.
- Focus shifted to customer service in 2013. Brands replied to more tweets and the time taken to reply has halved.
- In 2013, brands on YouTube had almost four times the amount of subscribers they had a year ago.
- The length of YouTube videos became shorter by 1/3rd in 2013.
Source: www.unmetric.com
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