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What Is Anchor Text? A Guide to Optimizing Your Link Text for Search Engines

June 27, 2025 / by Marketing Team

Anchor text might seem like a small detail in your SEO strategy, but its impact is significant. Whether you’re building backlinks or strengthening your internal linking structure, the words you choose to hyperlink—known as anchor text—can directly influence your rankings, user engagement, and credibility in the eyes of search...

Laptop displaying floating semantic HTML tags (h2, h3, p, ul, li) with a magnifying glass and an orange brain icon labeled “AI” connected to nodes against a blue gradient background

How To Get Found Today And Tomorrow by AI: The TL;DR

June 19, 2025 / by Marketing Team

By Dave Burnett, AI Content Strategist. Last updated June 19, 2025. Key Takeaways Understand how LLMs learn and their limits. Use a search layer to supply fresh information. Optimize your content structure for AI crawlers. Embed your brand in future training via authoritative publishing. What will I learn from...

Infographic comparing 2023–2025 ROI of digital marketing channels (email, SEO, PPC, social) versus traditional channels (TV, radio, direct mail, print, outdoor) across the US, Canada, UK, and Australia.

Marketing ROI Analysis: Digital vs. Traditional Channels (2023–2025)

June 13, 2025 / by Marketing Team

Introduction: Measuring the return on investment (ROI) across marketing platforms is critical as companies allocate budgets to channels that deliver the best bang for the buck. This report provides an in-depth comparison of ROI for major digital marketing channels (Google Ads, Facebook/Instagram, LinkedIn, email, influencer marketing, SEO, content marketing)...

Digital illustration of LinkedIn Paid Ads concepts: a central monitor displaying the LinkedIn logo and an ad unit, surrounded by icons (charts, a target, a gear, and a neural‐network motif), all in blue and white.

LinkedIn Paid Ads: A Comprehensive Guide for Marketers

June 10, 2025 / by Marketing Team

LinkedIn has grown into a powerhouse for B2B marketing, boasting over 1 billion members worldwide.  Crucially, 4 out of 5 LinkedIn members drive business decisions, and the platform’s audience has 2× the buying power of typical web audiences. LinkedIn’s users are also highly engaged with professional content – for...

Illustration of a white fedora and a black fedora representing white-hat and black-hat backlink strategies against a soft beige background with faint SEO icons.

Backlinks for Marketers: The Ultimate White-Hat vs Black-Hat Guide (2025 Edition)

June 9, 2025 / by Marketing Team

Backlinks remain essential in SEO – they’re like “votes” from other sites that signal your content’s credibility to search engines. In fact, Google itself has confirmed that content and backlinks are among its top ranking factors. Studies show 95% of pages have zero backlinks, which is why link-building is often...