How to Use Hashtags to Increase Your Online Presence

The Hashtag “#”. What is it? How to use it? What are its Key Performance Indicators (KPI’s)? And how to track it?

Hashtags are user-controlled category markings for posts on most social media sites. (It’s not just for Twitter anymore). Strategic, consistent use of hashtags is an effective way to create and expand “”buzz”” for your brand, business, event or cause – or even yourself!

Hashtags are only effective if people want to use it. If it’s too long or vague, it won’t get used. Buffer blog research shows, tweets that use more than two hashtags actually show a 17 percent drop in engagement. So using them sparingly is important.

The below infographic breaks down the correct way to use hashtags.

Source: www.quicksprout.com

About The Author

Jana Legaspi

Jana Legaspi is a seasoned content creator, blogger, and PR specialist with over 5 years of experience in the multimedia field. With a sharp eye for detail and a passion for storytelling, Jana has successfully crafted engaging content across various platforms, from social media to websites and beyond. Her diverse skill set allows her to seamlessly navigate the ever-changing digital landscape, consistently delivering quality content that resonates with audiences.

See author's posts