How to Use Hashtags to Increase Your Online Presence

The Hashtag “#”. What is it? How to use it? What are its Key Performance Indicators (KPI’s)? And how to track it?

Hashtags are user-controlled category markings for posts on most social media sites. (It’s not just for Twitter anymore). Strategic, consistent use of hashtags is an effective way to create and expand “”buzz”” for your brand, business, event or cause – or even yourself!

Hashtags are only effective if people want to use it. If it’s too long or vague, it won’t get used. Buffer blog research shows, tweets that use more than two hashtags actually show a 17 percent drop in engagement. So using them sparingly is important.

The below infographic breaks down the correct way to use hashtags.

Source: www.quicksprout.com

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