Turn Ecommerce Into E-Profits Using SEO

SEO for Ecommerce Sites

There is no doubt that an online business thrives on good website design and search rankings. The easier it is to find your website for a particular search query, the better are the chances that user will pay a visit to your site.

But in Ecommerce, mere traffic doesn’t mean anything, until that traffic converts into sales. All your efforts are pretty much in vain if people visit your Ecommerce site only to bounce off to another site without spending a single penny. It is pretty simple; the more attention you pay to the design and search engine marketing of your site, the more it will benefit your business.

While there is no magic potion that can offer you instant top ranks in search results, paying attention to little things will ensure that your eCommerce website is optimized for attention of Google.

Some Key Points:

Your Website Must be Human Friendly – User generated content will lend higher relevance to your page and thus rank it higher than competitors

Remove Duplicate Content – Employ best practices like link canonicalization.

Remove Obsolete or Expired Products – Don’t delete, use permanent 301 redirects from old models to new ones to keep your SEO rankings.

Strengthen Your Category Pages – Don’t forget about the category pages.  Use them to drive traffic to individual pages.

See the detailed SEO for Ecommerce infographic below for more tips and tricks:

SEO for Ecommerce

Source: http://www.digitalinformationworld.com/