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SEO Campaign Tracking: Best Google Analytics 4 Reports

January 18, 2024 / by Marketing Team

Search Engine Optimization (SEO) is an essential strategy for digital marketers, content creators, and website owners who wish to increase traffic to their sites and rank higher on search engine results pages (SERPs). Tracking the performance of SEO campaigns is crucial to understanding their effectiveness and making data-driven decisions....

Shopify Tracking: A Comprehensive Guide for E-commerce Success

December 19, 2023 / by Dave Burnett

In the bustling world of e-commerce, the ability to track every click, every sale, and every customer interaction is not just an advantage; it is essential for survival and success. The data gleaned from effective tracking practices lays the groundwork for informed decision-making, strategic marketing, and ultimately, amplified profitability....