The average Internet user spends around two hours a day on social media – yet we hardly spend an hour each day on eating. However social media shouldn’t be seen as mundane or a chore for your company. The channel is an opportunity in itself – by leveraging the...
Advocates are already working for you! Successful companies reach their goal of having a respected brand by leveraging their employee’s passions. They empower employees to be the best online advocates for several reasons, but the primary reason is customers trust employee posts more than company posts. Companies now expect...