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What Is a Natural Backlink Profile Supposed to Look Like?

May 21, 2025 / by Dave Burnett

Over the years, whether I’m consulting clients or speaking at conferences, one of the most misunderstood topics I encounter is backlinks—specifically, what a “natural” backlink profile is supposed to look like. Everyone wants that clean, optimized link profile: perfect anchor text, every site highly relevant, all links built steadily...

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