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Struggling with click-to-call ad performance? Discover whether forms or calls are best for lead conversion and learn how to capture leads.

Forms vs. Calls: Which Converts Better?

May 28, 2025 / by Dave Burnett

Imagine this: You’re running a sponsored ad campaign. Clicks are rolling in. You check the numbers—impressions, CTRs, everything looks great. But your phone? Barely ringing. Or maybe it rings too often, but your team can’t keep up, and leads go cold before anyone can respond. Now imagine if, instead...

How to Find the Best PPC Company

December 21, 2015 / by Dave Burnett

The Internet has become a major source for businesses and organizations to reach out to customers and generate revenue. While it started out as an additional means adopted by companies to access customers and further their market share, online marketing tools like pay-per-click (PPC) have made the Internet to...

Think You’re Cut Out For Doing PPC? Take This AdWords Quiz

September 16, 2015 / by Dave Burnett

  When it comes to marketing in today’s world, there is no greater tool than the internet. The internet, and the technologies that display it, create an instantaneous network of connection that allows individuals to communicate rapidly. While not without its pitfalls, this instantaneousness of outreach creates a wealth...

What Will Pay Per Click Be Like In 100 Years?

September 7, 2015 / by Dave Burnett

A Comprehensive Look At The Past, Present, And Future Of PPC Pay per click advertising has seen lots of changes in a relatively short period of time. If you are wondering what the long-term future holds, that is difficult to foresee in times of a boom in emerging technology. ...

Getting Better Results With Pay Per Click

September 4, 2015 / by Dave Burnett

A pay-per-click (PPC) campaign that is set up correctly can bring a huge amount of traffic to your website and expose your business to new customers.  On the downside, if it’s not set up correctly, it can also present a host of problems you will have to deal with. The...