It’s safe to say that the debate over the importance of using social media for marketing is over. Business marketers have realized that social media is an impactful tool and cost-effective way to build brand awareness and reach new audiences – not to mention businesses of all sizes are...
Your online brand rocks. But what now? You may have a very successful Internet strategy. You may have the perfect keywords and SEO. You may also have everyone talking about your business online. You may also have #hashtags before your business name. After all the social media successes, what...
Who are the big revenue generators in social media? I bet you can guess. In 2013, 75 percent of social media originating e-commerce sales came from Facebook, Twitter, and Pinterest. One thing to bear in mind even if the originating purchase didn’t come directly from social media, 74 percent of people...
Google Plus is one of the most effective marketing strategies to improve your online presence. Why? You can post everything about your products or services on your Google Plus page and promote it in groups and through other media channels. Given the popularity of Google, uploading new and unique...
Content Marketing – Every marketer is talking about it. But how important is content marketing? What is it and is it actually effective? Beyond that, what are some of the strategies used? A quick example. Are you an online shopper? Or, are your preferences on what you should buy...