USA
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
CANADA
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000
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The AOK Game Theory matrix describes the customer journey (or sales funnel) in terms of 4 key phases: Cold: Potential customers don’t know you, so you have to make contact and pique their interest. Warm: Your customers know at least a little bit about your brand and are considering...
What is Hot Traffic? If you’ve managed to draw people through from cold to warm and they’re heading into the “hot” phase of the journey, you can give yourself a pat on the back for carrying them this far. But don’t get too excited too fast — in many...
What is Warm Traffic? These days, the digital component of a business is becoming more and more crucial to success – and if you feel that you’re constantly struggling to boost traffic on your website or social pages, you’re not alone. Everyone wants to make a sale, but...
Every business owner wants more leads. It’s a refrain we hear all the time in our business. ‘How will a digital marketing strategy generate new leads and grow my business?’ the budget-weary entrepreneur wonders. It’s an entirely relevant question. It’s also the wrong one to ask. Ask The Right...
So, you got someone (or even a few someones) to click on your AdWords ad…congrats! But what happens now? If you’re lucky, the clicker will go all the way through your website and make a purchase right there on the spot. But if you can’t get them to buy...
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000