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Maximize your pay per click advertising results on Google Ads by mastering keyword strategies. Learn about match types, keyword research.

PPC Advertising: Winning Clicks and Conversions

January 4, 2024 / by Jana Legaspi

Acquiring attention in the ever-changing digital landscape is an ongoing challenge. In order to command attention and cut through the clutter, Pay-Per-Click (PPC) advertising steps in as the lion’s roar. It is the energy source behind focused advertising, raising your company’s profile and drawing in the right clients like...

SERPs and SEO: How Important Are They For Growth?

October 21, 2022 / by Rehj

SERPs and SEO: How Important Are They For Growth? SEO (search engine optimization) is the approach of optimizing a website for Google search to earn higher web traffic levels and improve the site’s visibility. SERPs (search engine results pages) are pages that Google displays in response to a user’s...

SEO for SAAS

September 23, 2022 / by Rehj

You probably understand the significance of SEO or search engine optimization as a marketer or business owner. This goes true if you own a SAAS or software as a service business. If you’re like most people, however, you may be confused. How do you utilize SEO for this particular...

5 Ways to Find the Right Target Keywords 7

5 Ways to Find the Right Target Keywords

April 4, 2021 / by Marketing Team

If we were to choose one component that can make or break an SEO strategy, it would have to be keyword research. Despite this many marketers, SEO’s, and writers alike believe that finding target keywords and phrases should be done either once a year or when you run out...

How To Identify Competitor Keywords To Target 3

How To Identify Competitor Keywords To Target

November 15, 2020 / by Marketing Team

How To Identify Competitor Keywords To Target Keywords are the base of all successful Search Engine Optimization (SEO) campaigns. However, getting the best keywords to drive traffic to your business often feels overwhelming. Especially if you’re short of time. But it doesn’t have to be that way. Have you...