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Longtail Keywords When to Target ZERO Search Volume Phrases 2

Longtail Keywords: When to Target ZERO Search Volume Phrases

March 9, 2020 / by Marketing Team

High-volume broad keywords are well-known for directing searchers to your website. But they don’t always lead to a corresponding number of conversions. In fact, the more general the phrase, the less likely a web page visitor turns into a paying customer. Which is why any SEO guru worth their...

Keywords Strategy: What, Why, Where and How

January 9, 2017 / by Dave Burnett

The success of your online business hinges on a number of success factors – one of the most vital of which are keywords. Any SEO expert will give you a lengthy speech on how crucial keywords are to marketing success.  If you’re not incorporating them effectively in your online...

SEO Keywords

December 28, 2015 / by Dave Burnett

Generally speaking, keyword is merely a phrase that reveals the matter or topic of the content that is of utmost significance. Keywords in the context of search engine optimization (SEO) is a little more complex though. To put it simply, SEO keywords are the phrases in your web content...

Using Keywords in Articles: Best Practices to Follow

December 16, 2015 / by Dave Burnett

 Thanks to the myriad of content and information available online, it has become integral for businesses to ensure that their web content is relevant and compatible with search engine optimization (SEO). With search engines like Google having been gone through an evolutionary process, along with many other websites and...