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Google Analytics 4 vs Universal Analytics

October 14, 2020 / by Dave Burnett

On October 14th, 2020 Google Analytics team brought Google Analytics 4 (GA4) out of Beta. Formerly called App + Web properties, Google has moved to combine reporting all in one place. As of today the new experience is fully operational, but new features and innovations are still being added....

7 Reasons You Need Google Analytics

January 14, 2020 / by Marketing Team

Google Analytics is a must-have tool for anyone interested in growing their website. If you don’t want to install code on your website, and like 25% of the world you use WordPress, this simple WordPress plugin will allow you to track and understand your site visitors’ and customers’ behaviors....

Analytics Can Save Your Job

October 9, 2015 / by Dave Burnett

Retailers of all kinds are becoming more focused on customer analytics, and for very good reasons. It is all about getting the right message, at the right time, to the right people. There should be an emphasis on that word “right” as well, as it is the one...

How to Set Up Your Google Analytics Tracking

December 6, 2013 / by Marketing Team

If you haven’t utilized the free tool from Google called Google Analytics you need to open another browser window and start the process right now. Whether you have build a personal site, have someone else doing it for you, you need to track your site’s impact. Are you wondering...