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SEO Campaign Tracking: Best Google Analytics 4 Reports

January 18, 2024 / by Marketing Team

Search Engine Optimization (SEO) is an essential strategy for digital marketers, content creators, and website owners who wish to increase traffic to their sites and rank higher on search engine results pages (SERPs). Tracking the performance of SEO campaigns is crucial to understanding their effectiveness and making data-driven decisions....

Shopify Tracking: A Comprehensive Guide for E-commerce Success

December 19, 2023 / by Dave Burnett

In the bustling world of e-commerce, the ability to track every click, every sale, and every customer interaction is not just an advantage; it is essential for survival and success. The data gleaned from effective tracking practices lays the groundwork for informed decision-making, strategic marketing, and ultimately, amplified profitability....

Google Analytics Audience Overview

Google Analytics – Audience Overview Walkthrough

August 11, 2021 / by Dave Burnett

Dave Burnett here with AOK marketing; I just wanted to continue explaining Google analytics and how we use it for our customers. And not only that but hopefully giving you some insights as to how best to use it yourself. So what I’ve got here is I’ve got up...

Analysis Hub

8 Ways to Use Google Analytics to Track SEO

December 29, 2020 / by Marketing Team

To track your SEO efforts, you need to measure three key metrics- your ranking, the traffic you get from search engines, and the website conversions from search engine traffic. Other ranking factors include bounce rate, time on page, site speed and traffic from mobile devices.  Lucky for you, Google Analytics...

Google Analytics 4

Google Analytics 4 vs Universal Analytics

October 14, 2020 / by Dave Burnett

On October 14th, 2020 Google Analytics team brought Google Analytics 4 (GA4) out of Beta. Formerly called App + Web properties, Google has moved to combine reporting all in one place.  As of today the new experience is fully operational, but new features and innovations are still being added....