USA
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
CANADA
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000
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Google recently announced an update to its Customer Match policy that will impact advertisers starting January 13, 2025. This change reflects Google’s commitment to enhancing user experience by tightening its policies around first-party data use. In particular, advertisers found repeatedly misusing Customer Match may face temporary or even permanent...
In the ever-evolving world of search and online advertising, Google is once again shaking up the landscape with the introduction of AI-powered overview ads, also known as “AI overviews.” This move represents a significant shift in the company’s search monetization strategy, potentially reshaping the dynamic between organic search results...
Pay-Per-Click (PPC) advertising with Google Ads is one of the most effective methods for driving targeted traffic to your website and increasing sales. At the heart of any successful Google Ads campaign lies a well-researched and effectively implemented keyword strategy. Keywords are the foundation upon which PPC campaigns are...
In the fast-paced world of online advertising, staying ahead of the curve is not just a matter of choice but of necessity. Google, as a leading digital advertising platform, continually updates and refines its services to offer advertisers the best tools for reaching their audiences effectively. One of the...
In the vast and ever-evolving digital landscape, businesses without a dedicated website often find themselves at a disadvantage when it comes to online advertising. Traditional advertising platforms have primarily catered to businesses with robust online presences, leaving those without websites feeling left behind. However, with the introduction of Google...
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000