Brands have been dealing with shrinking Facebook organic reach for over a decade now, and the trend hasn’t reversed. What started as algorithm changes years ago has evolved into something bigger: Facebook is now shaped by AI-curated feeds, engagement-based ranking, and a growing preference for private, group-based interaction over...
According to the latest research, 73 percent of online adults actively use social media. While this trend of using social media as a communication tool is widely expected to continue and indeed keep evolving in the months and years ahead, there are some guidelines you should follow. Social media...
Social network users are more active than ever – some 73% of online adults now use a social networking site of some kind. But new research also shows 61% strongly or somewhat dislike over-sharing on social media; other reports show signs of disinterest and boredom. According to a recent study,...
Business Guide to Facebook Did you know, 645 Million views and 13 million comments made on Facebook business pages, and approximately 70 percent of monthly users in the US and Canada are connected to a local business on Facebook. With over 1.2 Billion active users worldwide, Facebook is...
We all wish there were a magic viral trick we could use to craft blog posts that our readers love, or Google+ post that spark reshares by the thousands. Alas, there isn’t. Each social media channel operates a bit differently, and each brand’s followers have their own preferences and...
