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Infographic showing a three-step digital ad creation funnel: Step 1, Step 2, Step 3. Platform logos (Facebook, Google, YouTube, Instagram, TikTok, LinkedIn) feed into the funnel. A central CTA card (image + “CTA” button) leads to a rising bar chart, illustrating how ads convert. Background is a soft beige with bold orange header reading “DIGITAL AD GUIDE.”

Digital Ad Creation That Drives Leads (Step-by-Step Guide)

June 6, 2025 / by Marketing Team

Framework for Lead-Generating Ads: This guide breaks down digital ad creation into the core steps:  Platform → Targeting → Message/Creative → CTA → Lead Capture. We’ll apply these steps to all major platforms (Facebook/Instagram, YouTube, Google Search/Display, TikTok, LinkedIn, and X) for any business type (local services, e-commerce, SaaS,...

Struggling to see results from paid media? Discover what successful clients provide to drive ROI, boost conversions, and scale campaigns.

What Drives Paid Media Results (Hint: It’s You)

May 29, 2025 / by Dave Burnett

After decades of building brands, running performance campaigns, and scaling client accounts across every major ad platform, I can tell you one thing with certainty: Most paid media campaigns don’t fail because of the ads. They fail because of what the client didn’t deliver. Yep, you read that right....

Dominate on Facebook: 10 Promotion Power Moves

June 2, 2024 / by Khalid Essam

With over 2.9 billion monthly active users, Facebook remains a social media powerhouse that simply cannot be ignored for businesses looking to expand their online presence and engage with their target audience. However, with such a vast user base, the competition for visibility and engagement is intense. Merely having...

Strategies for Effective Facebook Business Promotion & Marketing in 2024

March 25, 2024 / by Marketing Team

Facebook continues to be a powerhouse for marketing and promotional activities in 2024, with billions of active users worldwide. The platform has evolved significantly over the years, focusing increasingly on community, connectivity, and immersive experiences – creating ample opportunities for businesses to connect with their audiences in innovative ways....

Sears Canada

Is It Facebook… Or Is It Your Board?

May 1, 2018 / by Marketing Team

How does that saying go—that those who can’t remember the past, are destined to repeat it. In the marketing world, it’s an adage that should be treated as professional gospel. Every year we’re regaled with stories of corporations making strategic decisions that might make sense on paper—especially from an...