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Infographic showing a three-step digital ad creation funnel: Step 1, Step 2, Step 3. Platform logos (Facebook, Google, YouTube, Instagram, TikTok, LinkedIn) feed into the funnel. A central CTA card (image + “CTA” button) leads to a rising bar chart, illustrating how ads convert. Background is a soft beige with bold orange header reading “DIGITAL AD GUIDE.”

Digital Ad Creation That Drives Leads (Step-by-Step Guide)

June 6, 2025 / by Marketing Team

Framework for Lead-Generating Ads: This guide breaks down digital ad creation into the core steps: Platform → Targeting → Message/Creative → CTA → Lead Capture. We’ll apply these steps to all major platforms (Facebook/Instagram, YouTube, Google Search/Display, TikTok, LinkedIn, and X) for any business type (local services, e-commerce, SaaS,...

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PPC - Pay Per Click Marketing

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