Like mixing a drink, content marketing demands that business marketers serve information in ways that are attractive to their audience. This includes creating and curating custom streams of content, which give users richer and more appealing experiences. How many brands are using custom content? What results are they seeing?...
A well balanced blog is important to a healthy readership base, but what bloggers tend to forget is that the content of your blog is just as important as the posting frequency of your blog. You have to mix it up a little so your readers don’t get bored. The...
Who are the big revenue generators in social media? I bet you can guess. In 2013, 75 percent of social media originating e-commerce sales came from Facebook, Twitter, and Pinterest. One thing to bear in mind even if the originating purchase didn’t come directly from social media, 74 percent of people...
Content Marketing – Every marketer is talking about it. But how important is content marketing? What is it and is it actually effective? Beyond that, what are some of the strategies used? A quick example. Are you an online shopper? Or, are your preferences on what you should buy...
With so much competition in online marketing, it isn’t easy to make everyone click your page. How can you attract people into your website? How can you improve your social content? It only takes five steps for you to improve your social content. Want to know how? Here’s a...