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The Essential Framework of Content Marketing: Exploring Its Fundamental Components

January 29, 2024 / by Rehj

Content marketing – it’s everywhere you look. Articles, videos, podcasts, infographics – you name it, the internet’s overflowing with it.  But amidst this endless buffet, how do you ensure your offering isn’t just another bland side dish? How do you whip up something truly delicious that leaves your audience...

Content Catastrophe: Avoiding the Minefield of Failed Strategies

January 24, 2024 / by Jana Legaspi

Struggling to crack the SEO code and make your content resonate with search engines?  Feeling like your carefully crafted pieces get lost in the digital abyss, while keyword-stuffed fluff rises to the top?  You’re not alone.  The SEO landscape has undergone a dramatic shift, leaving many content creators scratching...

SEO Campaign Tracking: Best Google Analytics 4 Reports

January 18, 2024 / by Marketing Team

Search Engine Optimization (SEO) is an essential strategy for digital marketers, content creators, and website owners who wish to increase traffic to their sites and rank higher on search engine results pages (SERPs). Tracking the performance of SEO campaigns is crucial to understanding their effectiveness and making data-driven decisions....

Content Idea Generation: Strategies for Crafting High-Engagement Blog Topics

January 16, 2024 / by Marketing Team

As a blogger or content creator, one of the most challenging aspects you may encounter is consistently coming up with fresh, engaging, and relevant topics that resonate with your audience. In the current digital age, where content is king, the success of any blog hinges on the quality and...

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How Should I Optimize My Content For Voice Search

August 1, 2020 / by Marketing Team

In the first part of our how to optimize for voice search journey, we covered how voice search is different from traditional search, and in the second part, we learned how to do keyword research for voice search.  In this final part of our voice search journey, we cover...