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Flat-style infographic showing the four pillars of E-E-A-T—Experience (user silhouette with checkmark), Expertise (profile with lightbulb), Authoritativeness (classical column), and Trustworthiness (shield with checkmark)—with purple and blue icons on an off-white background.

E-E-A-T Guide for Marketers: Enhancing Experience, Expertise, Authority & Trust

June 3, 2025 / by Dave Burnett

Introduction Google’s concept of E-E-A-T – which stands for Experience, Expertise, Authoritativeness, and Trustworthiness – is a critical framework in the Search Quality Evaluator Guidelines. It defines the qualities of high-value content and websites that Google’s human quality raters look for.  In late 2022, Google even added an extra...

AI is transforming how people search—and where your content needs to rank. Discover how modern SEO strategy must adapt.

How AI Is Changing SEO Strategy—And What to Do About It

May 24, 2025 / by Dave Burnett

I’m often asked about what’s working in SEO and paid search right now. With AI transforming how people find and consume information, the landscape has shifted. A lot. This isn’t 2020 anymore. If your strategy hasn’t evolved, you’re playing by rules that no longer apply. Let’s talk about how...

Effective Content Marketing Email Strategies

October 19, 2014 / by Khalid Essam

  With 191.4 billion emails flying into global inboxes daily, grabbing your customer’s attention with an email can feel like a shot in the dark. One of the most effective strategies emerging in internet marketing is to use content marketing for your newsletters. And today’s infographic will show you...

7 Steps to Content Marketing Success

August 31, 2014 / by Marketing Team

Are you looking for ways to leverage content marketing to promote your products and services? Regardless of whether you have already developed a well-optimized content strategy or you are planning to use content marketing in your marketing mix, here’s a terrific infographic that proposes 7 steps to success competing...