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How Should I Optimize My Content For Voice Search

August 1, 2020 / by Jana Legaspi

In the first part of our how to optimize for voice search journey, we covered how voice search is different from traditional search, and in the second part, we learned how to do keyword research for voice search.  In this final part of our voice search journey, we cover...

Content Marketing

Beginners Guide to Online Content Marketing

October 3, 2016 / by Dave Burnett

A smart business which likes to keep up with the times understands how traditional forms of marketing are being taken over by digital content marketing. And how important it is to cater to the needs of today’s customers. What is Content Marketing Anyway? Devising specific strategies to market your...

Content Not Going Viral? Fix That Now

November 13, 2015 / by Khalid Essam

Publishing good content does not guarantee that people will see it, engage with it, or share it. A useful article, video, Reel, social post, or infographic can still underperform when the topic misses audience intent, the opening is weak, the format feels generic, distribution is limited, or the content...

Content Marketing Tips: Why It’s a Marathon, Not a Sprint

August 19, 2014 / by Jana Legaspi

There’s a reason so many content marketing efforts quietly fizzle out after a few months. Someone gets excited, publishes a burst of blog posts, waits for the phone to ring, and when it doesn’t happen fast enough, the whole thing gets shelved. That’s not a content marketing problem. That’s...