Did you know that, today 8 in 10 companies believe they provide superior customer service on social media outlets, while the fact is that 9 in 10 consumers disagree. Most brands are not keeping up with increased engagement, this infographic below shows that on average, brands only answers 20...
Branding Tweets Twitter and Thearf conducted a study to learn how exposure to brand mentions in tweets impacts the actions of consumers. They found that: Over half of Twitter users reported that they have taken action after seeing brand mentions in Tweets (54%). These consumers take action on...
Brands have been dealing with shrinking Facebook organic reach for over a decade now, and the trend hasn’t reversed. What started as algorithm changes years ago has evolved into something bigger: Facebook is now shaped by AI-curated feeds, engagement-based ranking, and a growing preference for private, group-based interaction over...
Is your company making the most of Twitter? Many businesses create a profile, post a few updates, and then stop because they do not have a clear plan. A strong Twitter action plan for business helps turn simple posting into a more focused social media marketing strategy. Twitter gives...
To gain insight into how Millennials (18-33 years of age) view brands and their thoughts on brand loyalty, Adroit Digital conducted a study to ask Millennials how they think about brands compared to how their parents think about them, and how brands can gain their future loyalty. Some key...
