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Smart Brands Race to Respond

November 10, 2014 / by Khalid Essam

Did you know that, today 8 in 10 companies believe they provide superior customer service on social media outlets, while the fact is that 9 in 10 consumers disagree. Most brands are not keeping up with increased engagement, this infographic below shows that on average, brands only answers 20...

Brand Mentions In Tweets- A Good Thing?

October 25, 2014 / by Dave Burnett

Branding Tweets Twitter and Thearf conducted a study to learn how exposure to brand mentions in tweets impacts the actions of consumers. They found that: Over half of Twitter users reported that they have taken action after seeing brand mentions in Tweets (54%). These consumers take action on...

Facebook Reach Survival Kit

October 11, 2014 / by Dave Burnett

Facebook Reach Survival Kit Social media managers and marketing agencies got some rough news earlier this year when changes to Facebook’s algorithm dramatically reduced the organic reach of brands’ Facebook pages. How to overcome this sudden shrinking of a company’s social media presence is not an easy challenge. Brands...

Twitter Action Plan For Business

October 10, 2014 / by Dave Burnett

Twitter Action Plan For Business Is your company benefiting from Twitter? Have you considered setting up Twitter profile to boost your brand’s visibility? Millions use Twitter daily to discuss everything from news to businesses. The rapid growth in social participation offers significant opportunities for small and medium-sized businesses...

How Do Millennials View Brands

October 7, 2014 / by Dave Burnett

To gain insight into how Millennials (18-33 years of age) view brands and their thoughts on brand loyalty, Adroit Digital conducted a study to ask Millennials how they think about brands compared to how their parents think about them, and how brands can gain their future loyalty. Some key...