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Branding in the Digital Arena

November 7, 2016 / by Dave Burnett

What is Digital Branding? Digital branding is more or less the same concept as conventional branding; however, the advertising campaigns are replaced with digital media platforms such as Pinterest, Instagram, Facebook or Twitter. When you bring the social media aspect into the mix, you’re branding the business “digitally” so...

The Importance of Branding

August 23, 2014 / by Marketing Team

It’s clear that consistent branding across all social media platforms builds brand equity. Proper branding differentiates your company from the rest of the competition & creates a strong bond with your customers. There are some interesting stats about consumers and brands: 68% of consumers are more likely to read...