It’s clear that consistent branding across all social media platforms builds brand equity. Proper branding differentiates your company from the rest of the competition & creates a strong bond with your customers.
There are some interesting stats about consumers and brands:
- 68% of consumers are more likely to read content from an interesting brand
- 71 %of social media users are more likely to purchase from a brand they follow online
And more in this infographic below:
Source: www.preciseprofit.com
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