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Discover what a natural backlink profile actually looks like and why Google rewards messy, diverse links over perfect, optimized ones.

What Is a Natural Backlink Profile Supposed to Look Like?

May 21, 2025 / by Dave Burnett

Over the years, whether I’m consulting clients or speaking at conferences, one of the most misunderstood topics I encounter is backlinks—specifically, what a “natural” backlink profile is supposed to look like. Everyone wants that clean, optimized link profile: perfect anchor text, every site highly relevant, all links built steadily...

Boost your SEO with essential tips and tricks for 2024! Learn how to improve rankings to stay ahead in search results.

Trick or Treat: The SEO Tricks You Need for 2024

October 30, 2024 / by Marketing Team

Staying on top of SEO trends and techniques is crucial for maintaining a strong digital presence. With algorithm changes and new competition entering the market every year, 2024 promises to be a big year for SEO innovations. In this guide, we’ll cover some essential SEO “tricks” to boost your...

Don’t Get Ghosted by Google: How to Stay Visible in Search Results

October 29, 2024 / by Marketing Team

Staying visible in Google’s search results is essential for success in digital marketing. When Google “ghosts” your website by lowering its visibility, it can spell trouble for traffic, leads, and ultimately, business growth. This guide will dive into why Google may drop a site from search results and offer...