It’s 2026. Your customer’s first “sales call” often isn’t your website. It’s an AI answer. And that AI answer is increasingly built from summaries + citations + stitched-together sources, not just the ten blue links we grew up with. So here’s the uncomfortable question: When someone asks the question...
What is Entity Authority – the TL;DR Entity authority is the machine’s confidence that your brand is a distinct, correctly described “thing” (an entity), not a fuzzy keyword. AI systems prefer entities they can verify: consistent facts, stable identifiers, and multiple corroborating sources. If your brand facts are inconsistent...
So… I did the most marketer thing possible. I wrote a post about how to get found in AI search in less than 24 hours. And then I tried to get that post found in AI search in less than 24 hours. Yes. It’s painfully meta.No. It didn’t happen...
January 3, 2026. Yesterday I wrote an article. Today I was found in AI Search (Google Gemini and Perplexity). This is how I did it. Two days ago, on January 1, I’m in a ChatGPT conversation, scanning a response, and I see something that made me stop mid-scroll: A...
Getting Noticed by AI: A Simple PR Guide Why AI Search Matters AI-powered search tools—like ChatGPT, Perplexity, or Claude—are becoming the first place people look for answers. If your brand shows up there, you stand out. That means more awareness, more trust, and more customers. One of the ways...
