How Social Signals Impact Search Engine Rankings

Ever wondered, what is social proof? Why do social signals matter? And how it can impact your site’s search ranking?

A simple explanation is social signals or social proof refer to the positive influence created when someone finds out that others are doing something.

Through social proof, we assume that a crowded line outside of a gadget store means that their products are popular, or when we see a velvet rope and crowded line outside of a club, we assume it’s a great place.

How Social Signals Impact Search Engine Rankings?

Just because Facebook and Twitter aren’t driving you a ton of sales doesn’t mean you shouldn’t leverage them. Why? Because both Google and Bing use data from social sites in order to determine how high to rank your website.

To show you how social media impacts your search rankings, check out the GIFographic below that explains the correlation.

Source: quicksprout.com

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