Social Media Use – The War For Attention

From office to kitchen and streets to the space station, social interaction has become an integral part of our life. But with hundreds of networks out there wrangling for our attention which platform are we really using?

Here are some stats

In 2005 only 8 percent of adult users engaged in social media.

In 2012, 72 percent of internet users used social media.

In 2013, 27 percent of the time spent on internet by users is on a social media i.e 16 minutes of each online hour.

Although Pinterest and Tumblr have seen the highest growth in 2013 but Facebook is still the social networking king with 62 percent of internet users actively using it, with 3 out of 4 Facebook users access the platform through mobile.

After Facebook; YouTube, Instagram, Twitter And Googleplus are the 4 most popular social networks among U.S. youngsters.

These are just a few stats, check out the infographic below that outlines an overview of social media landscape, including general global usage, growth rates, new arrivals and alternatives for teens.

Source: http://www.masters-in-marketing.org/

About The Author

Jana Legaspi

Jana Legaspi is a seasoned content creator, blogger, and PR specialist with over 5 years of experience in the multimedia field. With a sharp eye for detail and a passion for storytelling, Jana has successfully crafted engaging content across various platforms, from social media to websites and beyond. Her diverse skill set allows her to seamlessly navigate the ever-changing digital landscape, consistently delivering quality content that resonates with audiences.

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