Social Media Use – The War For Attention

From office to kitchen and streets to the space station, social interaction has become an integral part of our life. But with hundreds of networks out there wrangling for our attention which platform are we really using?

Here are some stats

In 2005 only 8 percent of adult users engaged in social media.

In 2012, 72 percent of internet users used social media.

In 2013, 27 percent of the time spent on internet by users is on a social media i.e 16 minutes of each online hour.

Although Pinterest and Tumblr have seen the highest growth in 2013 but Facebook is still the social networking king with 62 percent of internet users actively using it, with 3 out of 4 Facebook users access the platform through mobile.

After Facebook; YouTube, Instagram, Twitter And Googleplus are the 4 most popular social networks among U.S. youngsters.

These are just a few stats, check out the infographic below that outlines an overview of social media landscape, including general global usage, growth rates, new arrivals and alternatives for teens.

Source: http://www.masters-in-marketing.org/

About The Author

Marketing Team

The AOK Marketing Team is a diverse group of amazing individuals driven to help all of our clients succeed. Great people are everywhere, and we believe that people should control their workday, their work environment, and where they live. We have team members in 9 countries: United States, Canada, Egypt, Belgium, Ireland, Australia, India, Pakistan, and Hong Kong.
How can we help you?

See author's posts