Social Media and eCommerce = Social Commerce

Business owners often wonder about the return-on-investment (ROI) of social media marketing. Is my Pinterest profile really doing anything for my bottom line? Is my Twitter account actually driving sales? Should I be on Facebook, LinkedIn, Google+ and YouTube.

Well, it’s clear that, when it comes to eCommerce, being social matters.

To give you a better understanding of how social media is influencing the eCommerce industry, the infographic below analyzes the data from 37 Million visits via social media that led to 529K orders.

 

social-commerce

Source: www.shopify.com