The average Internet user spends around two hours a day on social media – yet we hardly spend an hour each day on eating. However social media shouldn’t be seen as mundane or a chore for your company. The channel is an opportunity in itself – by leveraging the many and ever increasing possibilities for using social media effectively you can generate value and even profitability. Not convinced? Then take a look at this infographic.
Some key stats:
74 percent consumers rely on social networking sites to influence their purchasing decisions.
71 percent consumers that receive a quick response on social media are likely to recommend that brand to others.”
Source: www.cebit.de
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