The Rocket Science Behind Google Plus Ripples- Reaching the Right People
With 300 million monthly active users in-stream and 20 million unique mobile monthly users (in just U.S.), Google Plus is the second largest social media site ahead of Twitter and behind Facebook. But this isn’t your kids Facebook, G+ is a topical social network, organized around content, not who you went to high school with.
Along with Google+ communities and Hangouts, Ripples are one of the great features that help you meet and explore interesting people to follow.
Key takeaways
Engaging in the comments associated with posts of your content can help you be added to the circles of influential sharers. Here are some ways to engage with those sharing your content:
- Interact with those who comment with an authoritative voice.
- Seeing what people like and dislike can help you create better content in the future.
- Be sure to thank those who mention you by viewing and commenting on their post.
Reaching the Right People
Expanding your content’s reach with an audience is a “need” and not a “want.” It’s simple really; the more people that see your posts, the more possibilities come to your company through increased brand awareness, leads, and authority in your industry. So how do you find out if your content is reaching the right people? How do you identify the influential people sharing your content? Lastly, how can you take advantage of these influential sharers to secure the possibility that your content creation efforts are reaching the right people?
Source: http://www.verticalmeasures.com/
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