How Links Pass Authority

Wondering, how web-link authority passes from one webpage to another?  Then wonder no more.

Below this infographic illustrates how web-link authority is build and passed from site to site on the internet today, which is one factor search engines like Google and Bing use to determine which site to rank above others.

Some key takeaways are:

  • Websites gain authority by building itself up as a reliable resource, with trustworthy content.
  • Semantic signals, social media signals, and co-citations can also be passed.
  • 10 to 15 percent of page-rank on a page disappears before page-rank flows along to out-links.

 
How Links Pass Authority Animated Infographic
Infographic by Vertical Measures

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